Photo taken by Nick Wafer, Castle Lookout, AB 2020

"It started with a screen printing machine in a 12x8 ft dorm room. While attending college in 2016, I began screening original art onto t-shirts for family friends. But as I continued working with clothing, the horrendous state of the fashion industry became incredibly overwhelming. 
Building NTC, every decision came to a moral and financial crossroads. It seemed nearly impossible to create ethical clothing when it's more environmentally beneficial for it to never exist in the first place. 

NTC is a sustainable apparel brand built on the foundation of purposeful apparel. Our mission is to take clothing with what it currently represents and transform it into a catalyst for change by donating 100% of profits through unique, limited-run charity collections."

Jacobus DeGroot, founder 

industry standards we are actively combating

Labour Exploitation

Over 90% of garment workers are refused a liveable wage and basic working rights while the companies they work for are collectively worth trillions.

Textile Pollution

Synthetic clothing, such as nylon and polyester, shed hundreds of thousands of micro-plastics after every wash. Filling our waterways, oceans and marine life with unremovable micro-pollution.  

Clothing Waste

Worldwide, 92 million tonnes of clothing are thrown into landfills every year. In which the majority are only worn 1 - 3 times before being discarded.

past collections


Donating 100% of profits to the Bow Valley Emergency Relief Fund

Helping vulnerable community members

Group Planting a Tree

Planting trees across The Great White North 


In partnership with various reforestation initiatives across Canada 


In partnership with The Canadian Wildlife Federation


Protecting endangered species in all environments 

Photo taken by Mcinnus Henricks, Moraine Lake AB 2019

Social & Environmental Responsibility 

Our proprietary blend is made from rayon fibre and certified organic cotton. 

Bamboo is known for being luxuriously soft and extremely durable. Organic cotton uses half the water of traditional cotton farming and NONE of the harmful chemicals or pesticides.

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How can you fight the fashion industry when you're apart of it?

We do everything in our power to mitigate our environmental impact. Whether it's exclusively producing apparel here in Canada, using sustainable materials, or donating 100% of profits. Although crucial, taking these steps doesn't dismiss our carbon footprint. We exist to show that not only is it possible to run an ethical company but that it's in everyone's absolute best interest to do so.

Where is the clothing made?

All our apparel is exclusively made in Canada, sourcing from manufacturers in Toronto and Vancouver. Choosing to exclusively manufacture our apparel in Canada was beyond an environmental decision. We have immense pride in our country. We'll also be the first to admit it's nowhere near perfect, but by donating 100% of profits, we work to make Canada a better place every day.

Where are the raw materials sourced from?

Rayon fiber is extracted from bamboo farms in Fujian, Jiangxi, Zhejiang, and Hunan, China. The cotton is sourced from certified organic cotton farms in California, North Carolina, and New Mexico, USA

Do you offer waste free packaging?

Yes! We proudly ship 100% waste-free, utilizing biodegradable and recyclable materials.

How much money is donated?

Through our charity collections, we donate 100% of all profits to our featured charitable organization.

Where is the company based?

Founded in the Rocky Mountains, we've called Banff National Park our home for the past 3 years. Our passion for the outdoors is at the core of everything we do here at NTC. Our goal is to promote and preserve the awe-inspiring majesty of nature through social and environmental responsibility.